HK Express to launch first Korean pop-up store in Seoul
HK Express is launching its first brand pop-up in Korea, titled "Going to Hong Kong? HK Express," at Under Stand Avenue in Seongsu-dong from November 12 to 15. The event features four experiential zones designed to recreate the journey from airport check-in to the streets of Hong Kong.
HK Express will host its first brand pop-up in Korea from November 12 to 15 at Under Stand Avenue in Seongsu-dong, offering visitors 1,500 eSIMs and customized travel recommendations through interactive zones.
HK Express will present its first brand pop-up in Korea, titled "Going to Hong Kong? HK Express," at Under Stand Avenue in Seongsu-dong, Seoul, from November 12 to 15. The event consists of four experiential zones that recreate the travel process—from airport gates and check-in to local Hong Kong streets—offering visitors the opportunity to directly experience the atmosphere of Hong Kong.
A large gate and runway design installed at the entrance provide the sensation of boarding an actual aircraft, while the check-in experience zone allows visitors to take a travel personality test using self-service kiosks. Based on the test results, visitors can receive customized travel course recommendations. Those who follow the brand on Instagram and subscribe to the newsletter can receive experiential boarding passes, Hong Kong milk tea, and program vouchers.
In the Hong Kong Arrival Zone, visitors can take photos while drinking Hong Kong-style milk tea in a photo zone decorated with neon signs and street signage. Additionally, an indoor screening space offers Hong Kong films, and Macau souvenirs and 1,500 eSIMs will be provided on a first-come, first-served basis. The final DIY zone features hands-on programs such as making aircraft-shaped keycap keyrings and decorating stamp postcards.
“I am delighted to present our first brand campaign in Korea and to meet Korean consumers directly,” said Jeanette Mao, CEO of HK Express. “Through this campaign, we want to promote the vibrant charm of Hong Kong and introduce the travel experience.” This pop-up appears to be part of a strategy for HK Express to expand brand awareness in the Korean market and establish itself as an airline that naturally comes to mind when choosing a future travel destination.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
Comments 0
Comments are currently disabled.