HWANG IN SUN to launch PB product ‘Cleanse’ on the 22nd in collaboration with ORGANICA

Singer HWANG IN SUN will launch ‘ORGANICA X HWANG IN SUN Cleanse’ on the 22nd in collaboration with the naturalistic brand ORGANICA. HWANG IN SUN experienced the importance of weight management while balancing entertainment activities and broadcasts on the live commerce platform Grip, which served as the motivation to participate in the development of this product.

According to media reports, HWANG IN SUN stated, “While working on Grip, I thought that trust was important. Since I am very interested in dieting, I ended up collaborating with ORGANICA to create a cleanse for losing weight.” The product is scheduled to be sold through the live commerce platform Grip.

HWANG IN SUN previously drew attention by releasing kombucha with I'm Alive, which saw its initial stock of 20,000 units sell out early. Currently, he is active on Grip under the nickname ‘Great Bargaining Emperor’ and has established himself as an influential seller with 130,000 followers.

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