Jang Won-young Selected as 'Advertising Model of the Year' for Two Consecutive Years... What is the Secret to Her Charm that Captivates Consumers?

[Special Times] Reporter Choi Seon-eun=Jang Won-young, a member of the group Ive, is drawing attention after being selected as 'Advertising Model of the Year' for two consecutive years. Jang Won-young was honored with the award in the female advertising model category at the '2026 Brand of the Year Awards'. This result follows her win last year, demonstrating that she receives strong support among consumers.

'Brand of the Year Awards' is an event hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, marking its 24th year. This awards ceremony, which selects the brands and individuals that shined throughout the year through annual consumer voting, holds great significance as consumer opinions are directly reflected.

This year's voting was conducted from June 29 to July 12, with approximately 770,000 consumers participating and a total of about 7.95 million votes cast. Among them, Jang Won-young once again drew attention by being chosen by consumers in the female advertising model category.

Jang Won-young is leaving a distinct mark in the advertising industry by serving as a brand ambassador in various fashion and beauty fields, in addition to her activities with Ive. She demonstrates an unrivaled presence by perfectly embodying the unique concepts of each brand.

In particular, Jang Won-young's sophisticated image and positive energy play a major role in expressing the diverse concepts of various brands in her own unique style. Through this award, her activities as an advertising model and her public popularity were once again confirmed.

Also standing out in musical activities, Jang Won-young is communicating with fans around the world through Ive's second world tour 'SHOW WHAT I AM'. Much attention is focused on the future steps of Jang Won-young, who has achieved consecutive awards through consumer support.