JYP Entertainment division SQU4D introduces new boy group oftheblue
SQU4D, an artist division of JYP Entertainment, has introduced its first boy group, oftheblue, with plans for an official debut in 2027.
SQU4D, an artist division of JYP Entertainment led by Director Lee Ji-young, has unveiled its first boy group oftheblue ahead of a planned 2027 debut. The group's promotional website features a digital sound mixer that allows users to combine 18 different recorded sounds.
SQU4D, an artist division of JYP Entertainment, has introduced its first boy group, oftheblue, and is preparing for an official debut in 2027. SQU4D opened its official SNS channels at midnight on the 6th and released two teaser images; this was followed by the group logo on the 7th and a flyer image on the 8th.
Scanning the QR code in the teasers leads to a promotional website. The site features film photographs taken by the members in various locations across Seoul and recorded everyday sounds. When the 'START MIXING' button is pressed, a digital sound mixer runs, allowing users to combine 18 different sounds, such as the sound of walking on a sandy beach and the sound of coins in a vending machine.
The group name was derived from the expression "out of the blue," meaning an unexpected moment, which was modified to "of the blue." The word "blue" carries meanings of possibility, freedom, and youth. SQU4D is a division established centered around Director Lee Ji-young, JYP Entertainment's first female in-house director, and debuted the girl group NMIXX in February 2022. Future content and information regarding the group are expected to be released through official SNS channels.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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