Global Fandom Platform my1pick Announces August Commerce Performance and Voting Results

Global fandom platform my1pick announced its monthly settlement on the 4th, containing the commerce business performance and major partnership activities conducted throughout the month of August. my1pick is a platform involving users from 200 countries, providing fan-participation services in connection with award ceremonies and broadcast programs.

my1pick has fully launched a model that combines album sales and fan events through its own commerce channel. In an event held last August to commemorate the release of Trendz's album, it provided experiential content to fans by running in-person programs and video calls in parallel. Additionally, it attempted the digitalization of goods, such as introducing AR photocards where artist videos are played, in collaboration with ENA K-Popup Chart Show. This is interpreted as a differentiated strategy that goes beyond simple goods sales to stimulate the fandom's desire for collection.

The platform led the participation of the global fandom by taking charge of the official voting operations for the Korea Drama Awards (KDA) and the Jupiter Music Awards (JMA). In particular, it expanded its service scope by introducing voting for the Greater China music category. Lee Jong-eun, CEO of Two Hub, stated, “Based on the trust built through fan voting, we have expanded our territory into commerce that combines album sales and events,” and added, “We will advance the platform so that the moments when fans directly experience artists continue on my1pick.”