RESCENE ranks first in September K-Brand Index for girl groups
RESCENE claimed the top spot in the girl group category of the K-Brand Index for September, according to an analysis of 1.44 billion pieces of online big data by the Asia Brand Research Institute.
The Asia Brand Research Institute announced on the 30th that RESCENE ranked first in the girl group category of the ‘K-Brand Index’ following an analysis of 1,440,684,446 pieces of online big data targeting the top 30 girl groups by portal site search volume during the month of September.
Following RESCENE in this survey, IVE, LE SSERAFIM, aespa, Hearts2Hearts, TWICE, KiiiKiii, BLACKPINK, ILLIT, and fromis_9 were also named in the rankings. LE SSERAFIM newly entered the list at third place, while Hearts2Hearts rose from ninth to fifth. Conversely, BLACKPINK fell to eighth, ILLIT dropped to ninth, and Red Velvet was excluded from the list.
“In conjunction with the global K-pop craze, girl groups' album and tour activities are being significantly reflected in their online reputation,” analyzed Ryu Won-seon, head of the research center. He also added, “This data suggests that fandom cohesion has a direct impact on brand reputation.”
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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