[Aichi-Nagoya 2026 Asian Games] SBS Asian Games Broadcast Ranks 1st in Ratings for 11th Consecutive Day... YouTube Hits Peak of 4.9 Million Views

SBS, 1st in viewership for 11 consecutive days of the Asian Games, approaching 2 million on YouTube!

The #1 in ratings, SBS, has captured both TV and digital!

North Korea-Japan football content hits 4.9 million! 11 pieces of content exceed 2 million views!

Hitting 1 million whenever they post! An Se-young's gold medal match approaches 2 million!

"As long as the wind doesn't blow in your heart" Im Dong-hyun's cheering! Valuable silver and bronze medals in archery compound!

From hitting 10s to shoot-offs! Archery compound secures valuable medals in succession

Identified the method to break China's defense → Bae Jun-ho's winning goal! SBS men's football defeats China to advance to the final!

SBS will live broadcast archery quarterfinals, semifinals, bronze medal match, and finals → volleyball, shooting, and judo major matches today (1st)!

SBS continued to lead in viewership for major matches of the Aichi-Nagoya 2026 Asian Games, vividly delivering the precious moments of South Korean athletes. In archery compound, following the women's team bronze medal, a mixed team silver medal was achieved, and in men's football, the team secured a spot in the final by defeating China 2-1, continuing the challenge toward the gold medal.

According to Nielsen Korea, a ratings research company, the broadcast of the women's 52kg judo final featuring athlete Jang Se-yun the previous day recorded 2.9% in the metropolitan area, surpassing MBC (2.2%) and KBS2 (2.0%), and recorded the highest rating among the three terrestrial broadcasters at 2.5% nationwide. The women's team compound archery semifinal and bronze medal match recorded 1.5% in the metropolitan area, ranking 1st in the same time slot, and the men's 66kg judo semifinal featuring athlete Kim Chan-nyeong also ranked 1st among broadcasting channels with 1.4% in both the metropolitan area and nationwide.

Along with this, a comparison of the views of major content on the YouTube channels 'SBS Sports', 'S-Tam (MBC)', and 'All-S (KBS)' operated by the sports departments of the three terrestrial broadcasters showed that SBS is proving its digital content competitiveness with overwhelming performance. As of 7:00 AM on the 1st, SBS had a total of 27 pieces of content that exceeded 1 million views, among which 11 pieces recorded over 2 million views. In particular, while the content for the men's football match between North Korea and Japan set a record high of 4.9 million views, major match content such as the men's 4×100m relay final with 1.97 million views and An Se-young's gold medal match with 1.93 million views recorded high views in succession, proving SBS's Asian Games content power on YouTube following its TV success.

In women's team compound archery, Park Jeong-yun, Park Ye-rin, and Kang Yeon-seo won the bronze medal, and in the mixed team, Park Jeong-yun and Choi Yong-hui won the silver medal. In the women's team bronze medal match, Kang Yeon-seo led a dramatic victory by hitting the final arrow into the 10-point ring against Taiwan, and commentator Im Dong-hyun encouraged the athletes with the witty remark, "As long as the wind doesn't blow in your heart." In the mixed team event, after recording 159 points in the semifinal against China, they engaged in a close battle against India, reaching a 157-157 tie that went to a shoot-off. Although they missed the gold medal on the last shot, South Korea has recorded silver medals in this event for three consecutive competitions. At the award ceremony, commentator Im Dong-hyun delivered warm encouragement to Choi Yong-hui, who was disappointed, saying, "You did well," and celebrated the athletes' challenge together.

In football, as South Korea defeated China to advance to the final, the SBS commentary team identified China's solid defensive organization and fast counterattacks before the match and presented specific strategies. Commentator Jang Ji-hyun emphasized the importance of the opening goal, stating, "China's defensive organization is quite good," and commentator Park Joo-ho analyzed that they must disperse the opponent's defensive numbers and utilize the penetrations of Eom Ji-sung and Bae Jun-ho. Subsequently, after South Korea tied the score with a header by Lee Young-jun in the 33rd minute of the first half, they continued a tense flow breaking through China's dense defense, and while commentator Jang Ji-hyun pointed out the need for attack, Bae Jun-ho scored the winning goal in the 37th minute of the second half to turn the game around. Commentator Jang Ji-hyun noted the match management of manager Lee Min-sung, who maintained balance until the end, and caster Bae Seong Jae emphasized the significance of advancing to the final, stating, "The fourth consecutive title in Asian Games men's football is now just one step away."

Meanwhile, on the 12th day of competition today (1st), the women's compound archery quarterfinals, semifinals, bronze medal match, and finals, men's quarterfinals, semifinals, bronze medal match, and finals, men's volleyball quarterfinals, men's 25m rapid fire pistol individual final in shooting, judo finals, and wrestling finals will be live broadcast through SBS.

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◆ At a Glance

· Issuing Organization: SBS

· Category: Aichi-Nagoya 2026 Asian Games

· Distribution: October 1, 10:56

Source: SBS Press Release

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