SBS Ranks 1st Among Terrestrial Broadcasters in Same Time Slot with 4.6% for Baseball and 4.1% for Sabre

South Korean baseball at 4.6%, even men's sabre! 'All-kill' across four viewership indicators

SBS, the winner of the Chuseok holiday! Ranking 1st in the same time slot for 7 consecutive match days!

Jun Hyun-moo debuts as a fencing caster! Jun Hyun-moo X Gu Bon-gil's perfect chemistry → seamless broadcasting tailored to viewers' levels

Oh Sang-uk's brilliant performance → dramatic 45 to 44 victory! Men's sabre achieves 4th consecutive title in Asian Games team event!

South Korean baseball advances to the finals. "If we're going to die anyway, let's die swinging" — Lee Dae-ho's sincere advice → rematch against Japan today (27th)!

SBS again today (27th)! Live coverage of the medal race, from fencing and table tennis finals to athletics and the baseball final between Korea and Japan!

During the Chuseok holiday, the viewers' choice was SBS. On the 7th day of the Aichi-Nagoya 2026 Asian Games, SBS continued its strong viewership performance, ranking 1st in the same time slot for major matches for 7 consecutive days.

According to the ratings research company Nielsen Korea on the 27th, the baseball super round 2nd match broadcast by SBS recorded a 4.6% viewership rate in the Seoul metropolitan area (MBC 3.3%, KBS2 2.8%), the highest among the three terrestrial broadcasters. The nationwide household viewership also recorded the highest figure among the three terrestrial broadcasters at 4.3% (MBC 3.7%, KBS2 3.0%). The 2049 viewership, a key advertising indicator, also proved high viewer interest, recording 2.0% in the Seoul metropolitan area and 2.1% nationwide. Additionally, the men's sabre final recorded 4.1% in the Seoul metropolitan area, 1.2% in the Seoul metropolitan area 2049, 3.8% nationwide, and 1.0% nationwide 2049, taking 1st place among the three terrestrial broadcasters across all four indicators. (The above figures are based on pure match time)

The South Korean men's sabre fencing team defeated Japan 45 to 44, achieving their 4th consecutive title in the Asian Games team event. In particular, Oh Sang-uk contributed to the team's gold medal by scoring at crucial moments, and the team, maintaining concentration until the end, completed a dramatic one-point victory. The women's foil team took the silver medal after a close battle with Japan, finishing the match by a single point after allowing a comeback at the last moment.

Most notably, Jun Hyun-moo drew attention by debuting as a fencing caster on this day. Working in tandem with commentator Gu Bon-gil, Jun Hyun-moo showed perfect chemistry with Gu Bon-gil, saying things like, "Commentator Gu Bon-gil is always accurate. How can you be so precise?" and adding witty remarks such as, "'Dak-gong' (shut up and attack) is the perfect description for this match" to match the flow of the game. Furthermore, he increased fun and immersion by explaining the flow of the match at a level easy for viewers encountering fencing for the first time to understand, saying things like, "You must make the opponent impatient. We have no reason to be impatient because we are ahead," "Being fast is good, but being impatient is not good," and "That move is worthy of being in a textbook." Gu Bon-gil also naturally harmonized with Jun Hyun-moo by accurately pointing out the players' movements and the flow of the match. Expectations are also rising for the new sports broadcasting Jun Hyun-moo will show in the future.

As the South Korean baseball team confirmed its advancement to the finals by defeating China, the sharp analysis of the SBS broadcasting team and the sincere advice from senior Lee Dae-ho stood out. Commentator Lee Soon-chul advised on pitching strategies by pointing out the characteristics of Chinese batters, and commentator Lee Dae-ho gave realistic advice based on his experience to junior batters, such as "It doesn't matter what the result is." In particular, during the match, he emphasized the mindset at the plate, saying, "You must make a clear choice before stepping in" and "It's an international competition, but there's no need to be nervous," while advising young players to swing confidently with the mindset of "If we're going to die anyway, let's die swinging." Toward the end of the match, caster Jung Woo-young heightened expectations for the rematch against Japan, who they will meet in the finals, by stating, "They are heading to meet Japan once again, aiming for revenge."

Meanwhile, on the 8th day of the Aichi-Nagoya 2026 Asian Games today (27th), SBS will provide live coverage of the women's team sabre semifinals and finals, men's team épée finals, men's table tennis doubles finals and women's table tennis singles finals, men's athletics high jump finals, and the baseball final between Korea and Japan.

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◆ At a Glance

· Issuing Organization: SBS

· Category: Aichi-Nagoya 2026 Asian Games

· Distribution: September 28, 13:34

Source: SBS Press Release

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