The Venti Releases Autumn New Menu Campaign Video with New Model Park Ji Hoon

Coffee franchise The Venti has selected singer and actor Park Ji Hoon as its brand model and presented its first campaign video. This video highlights the values pursued by the brand and the characteristics of the autumn new menu under the slogan 'Even with one cup, make it substantial.'

In the video, Park Ji Hoon appears alongside the autumn new menu items utilizing grape and corn. He compares his journey, built through various fields, to a 'substantially walked path,' intuitively delivering the message of the new menu which emphasizes abundant toppings. The intuitive method of delivering messages using a celebrity is evaluated as an effective strategy for imprinting the brand's identity on consumers.

A representative from The Venti stated, "Through Park Ji Hoon's bright and positive image, we intended to friendly promote the substantial charm of the autumn new menu." The video is scheduled to be released sequentially through digital channels including YouTube, Instagram, and TikTok, as well as TV.