THE VENTI holds fan event at Park Jihoon encore concert site

Coffee franchise THE VENTI visited the site of brand model Park Jihoon's encore concert 'RE:FLECT' held at Jamsil Arena to spend time communicating with fans. This event was prepared to provide a brand experience to fans supporting the model.

At the scene, THE VENTI received enthusiastic responses from the audience visiting the venue by providing free cold brew and peach iced tea. Additionally, they produced and distributed limited edition photo cards containing unreleased images of Park Jihoon. The photo cards were provided to fans who verified their follow of the official SNS, and the prepared quantity was completely exhausted.

This is interpreted as an attempt to expand the touchpoints between the model and the fandom beyond simple beverage provision. In the future, it is expected that they will strengthen communication with customers through online and offline activities utilizing the brand model.

A representative from THE VENTI stated, "We prepared this event to gift a special experience to the fans who visited the venue to support the model," and added, "We plan to continue communicating more closely with customers through various activities with Park Jihoon in the future."