Eclairer Inc. Launches Corporate Advertising Program Featuring Will Smith

Eclairer Inc. has officially launched 'THE HEADLINER PROJECT', a corporate advertising program featuring actor, musician, and producer Will Smith. The company announced that it is accepting applications for this program, which began on September 29, from six markets: Japan, South Korea, Taiwan (China), Australia, India, and Indonesia.

This program is designed to allow companies to utilize advertising creatives featuring Will Smith. Eclairer Inc. explained that it provides official assets such as photos, videos, and voiceovers, which companies can use for web advertisements, social media, landing pages, out-of-home advertising, transit advertising, and in-store visuals. As the credibility of messages has become increasingly important due to the spread of generative AI, the company presented its use of content based on actual filming as a key differentiator.

Industry experts believe that since advertising utilizing global stars has primarily been centered around large corporations, this program has the potential to change how mid-sized and emerging companies express their brands. However, the actual extent of its utilization is expected to depend on the flow of applications and the response of companies in each market.

Project Manager Itsuo Teruya stated, "No matter how excellent a business is, if no one knows of its existence, it is no different from not existing. THE HEADLINER PROJECT is a platform designed to amplify the values of ambitious companies with world-class influence."