GIANTSTEP to produce K-POP exhibition content in Seoul
GIANTSTEP, an AI and real-time content solutions company, announced on the 26th that it is participating in the planning and production of the K-POP exhibition and experiential content project 'D’FESTA The Origin' alongside its subsidiaries SILO Lab and Big in Square.
GIANTSTEP, SILO Lab, and Big in Square will collaborate to produce the 'D’FESTA The Origin' exhibition at the MPX Gallery L3 in Yeouido from October 23 to November 30, 2026. The project utilizes the group's consolidated capabilities in real-time content, filming, and hardware systems to create immersive artist experiences.
GIANTSTEP, an AI and real-time content solutions company, announced on the 26th that it has participated in the planning and production of the K-POP exhibition and experiential content project 'D’FESTA The Origin' together with its subsidiaries SILO Lab and Big in Square.
'D’FESTA The Origin' is an exhibition project that combines photos and videos of K-POP artists with experiential content. The exhibition will be held from October 23, 2026, to November 30, 2026, at the MPX Gallery L3 in the IFC Mall in Yeouido, Seoul. This exhibition focuses on revisiting the starting point and original meaning of 'D’FESTA' while using visual direction and technology to interpret the artists' worldviews.
Based on its real-time content production capabilities, GIANTSTEP was responsible for planning and producing content suited to the exhibition concept. Big in Square handled the filming, while SILO Lab was in charge of building the hardware systems required for the exhibition's implementation and operation. This represents a consolidation of group-wide capabilities, spanning from content planning and filming to hardware construction. Industry observers interpret this case as an example of the trend where K-POP content expands into the realms of exhibition and experience, as the competition to design the viewing experience itself becomes more important than traditional music and video-centered consumption.
GIANTSTEP has produced VFX for films and advertisements, as well as XR, virtual production, and real-time engine-based content. In the K-POP sector, the company has expanded its business scope by producing artist content and XR-based exhibition content. “K-POP content is evolving beyond music and video-centered consumption into forms where fans can directly experience and immerse themselves,” a company official stated. “Moving forward, we will continue to discover business opportunities in the exhibition, performance, and experiential content markets, including K-POP, based on collaboration between group companies.”
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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