Lotte Cinema Konkuk University introduces SCENT MEDIA scent solution to Charlotte Lounge for the first time

LOTTE CINEMA and SCENT MEDIA, a specialist in spatial scent marketing, are embarking on a spatial scent marketing collaboration to enhance the cinema customer experience. The first location for application is Lotte Cinema Konkuk University.

Project poster for the LOTTE CINEMA x SCENT MEDIA spatial scent marketing collaboration

SCENT MEDIA scent marketing solution applied to the Charlotte Lounge at Lotte Cinema Konkuk University

Scent Screen, SCENT MEDIA's solution combining scent and digital display, installed at Lotte Cinema Konkuk University

SCENT MEDIA plans to apply scent solutions to major public spaces, such as the Charlotte Lounge at Konkuk University, theater entrances, and waiting areas, to further enhance the atmosphere and experience of the spaces where customers stay before and after watching a movie.

In this project, Scent Screen is also introduced alongside scent marketing. Scent Screen is a spatial media solution that combines a scent spraying function and a digital display into a single device, allowing for the simultaneous delivery of advertising, promotional, and information content while producing scents.

SCENT MEDIA plans to design scent intensity and operation methods by considering the scale of the space, customer movement, and stay time, and aims to provide a differentiated spatial experience through scent production and content operation suitable for the cinema environment.

Currently, SCENT MEDIA provides customized scent marketing solutions to various spaces, including commercial facilities, hotels, resorts, hospitals, exhibition halls, and large cafes. It focuses on configuring scent-emitting equipment and scents according to the scale and characteristics of the space to more effectively convey the atmosphere and brand image felt by customers in the space.

With this collaboration with LOTTE CINEMA, SCENT MEDIA plans to expand the application range of its scent marketing solutions beyond existing commercial spaces to include cultural and leisure spaces, including cinemas.

Jae-hoon Jeong, CEO of SCENT MEDIA, said, "We believe that not only the time spent watching a movie but also the moments when customers wait and stay are part of the cinema experience. Starting with Lotte Cinema Konkuk University, we will present a new spatial marketing experience that combines scent and digital content."

SCENT MEDIA is a specialized spatial scent marketing company that designs the experience of spaces and brands using scent. It provides various scent-emitting solutions such as Scent Air, Scent Air 2, and Scent Tower tailored to the scale and purpose of a space, and also presents sensory marketing solutions that simultaneously deliver scent and advertising, promotional, and information content through Scent Screen, which combines scent spraying functions and digital displays. Targeting various commercial spaces such as hotels, resorts, model houses, retail stores, exhibition halls, cafes, offices, and cinemas, it provides customized scent solutions considering the characteristics of the space and customer movement, creating 'spaces where invisible scents become the brand.'

◆ At a Glance

· Issuing Organization: SCENT MEDIA

· Category: Advertising and Marketing, Movies, SCENT MEDIA

· Distribution: September 29, 2026, at 4:00 PM

Source: SCENT MEDIA Press Release (NewsWire)

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