[Aichi-Nagoya 2026 Asian Games] MBC Asian Games Broadcast: Badminton, Women's Football, and Weightlifting Lead Ratings

MBC [Aichi-Nagoya 2026 Asian Games] The effect of national caster Kim Sung-joo worked! MBC ranked 1st in viewership for badminton and women's football featuring Kim Sung-joo! Weightlifter Park Hye-jeong, who set a Korean record and won silver, also ranked 1st in viewership through her final!

- From the moment of the badminton gold medal and the moments of hope shown in weightlifting to the regrettable Korea-Japan match in women's football, MBC was there! Racing to 1st place in viewership - Badminton women's doubles Baek Ha-na and Lee So-hee win gold! MBC ranks 1st in 2054 viewership! - Women's football semifinals, MBC ranks 1st in nationwide 2054 viewership! - Weightlifting Park Hye-jeong wins silver! Ranked 1st in all categories including nationwide households, metropolitan households, nationwide 2054, and metropolitan 2054 during the clean and jerk stage..

On the 29th (Tuesday), the 10th day of the Aichi-Nagoya 2026 Asian Games, MBC was chosen by viewers as it vividly delivered South Korea's historic golden victories and the intense fighting spirit of the Taeguk Warriors. In particular, the "Kim Sung-joo effect" was confirmed as MBC recorded 1st place in viewership for badminton and women's football, which "national caster" Kim Sung-joo volunteered to join with a heart of cheering for the Taeguk Warriors.

According to data compiled by the viewership research institution Nielsen, in the badminton women's doubles final where Baek Ha-na and Lee So-hee won their first gold medal in 24 years, MBC ranked 1st in the metropolitan area based on 2054 (0.8%). In the women's football semifinal against Japan, MBC ranked 1st in nationwide households (3.1%), nationwide 2054 (1.2%), and metropolitan 2054 (1.1%).

Additionally, in the weightlifting +86kg final where Park Hye-jeong won silver, MBC ranked 1st in all categories: nationwide 2054 (0.9%) and metropolitan 2054 (0.8%) for the snatch, and metropolitan households (2.7%), nationwide households (2.5%), nationwide 2054 (1.0%), and metropolitan 2054 (0.9%) for the clean and jerk.

#Badminton #An Se-young Record-breaking 2nd consecutive title at the first tournament X Baek Ha-na-Lee So-hee reclaim women's doubles summit after 24 years

In badminton, the historic achievements of South Korea's world-class athletes continued. An Se-young, competing in the women's singles final, achieved a historic feat by winning 2-0 against Japan's Akane Yamaguchi, writing the record for the first women's singles double consecutive titles in Asian badminton history following the Hangzhou Games. It was a perfect run, not losing a single set from the round of 32 to the final. Although the opponent in the final was also a top-tier athlete ranked 3rd in the world, An Se-young demonstrated her characteristic solid defense and precise game management from the early stages of the match. After absorbing the opponent's attacks, she maintained control by attacking various parts of the court, and in the second set, she widened the gap with even more relentless play to finish the match quickly.

Keeping his promise to carry the good energy from the Paris 2024 Olympic Games to the Asian Games final, MBC caster Kim Sung-joo, who took the microphone himself, observed An Se-young's play and highlighted her overwhelming performance, saying, "An Se-young is shaking her opponent to the right, left, front, and back," and "Akane Yamaguchi is doing her best, but An Se-young is displaying peak skill." Especially during moments of brilliant defense, he marveled, "This is An Se-young's defense. It is truly suffocating defense," and praised her for calmly handling the match against the world number 3, saying, "She is showing in the final what the play of the world number 1 looks like." At the moment the gold medal was confirmed, he announced the birth of a new history, saying, "An Se-young becomes the protagonist of the first-ever double consecutive titles in women's singles history." He continued to marvel, "An Se-young has no rivals!" and "We are living in the era of An Se-young, and it is expected that An Se-young's dominance will continue for the time being."

Commentator Chae Yoo-jung also expressed high expectations before the match, saying, "The opportunity has come for An Se-young to write the new history she desires." After the match, she congratulated An Se-young's victory, saying, "I am proud that we have such an athlete in South Korea," and shared An Se-young's human side, saying, "She is an athlete who is calm on the court but smiles a lot and also sheds tears outside." She followed with sincere congratulations, saying, "It is truly wonderful and I am proud. I hope An Se-young continues to make wonderful history in the future."

Deep emotion continued in the women's doubles final as well. Baek Ha-na and Lee So-hee brought South Korea its first women's doubles gold medal in 24 years after a breathtaking struggle against China. The two athletes finally reached the summit after reaching the finals in two consecutive tournaments. Caster Kim Sung-joo marveled, "Lee So-hee's backhand receive is amazing. I can't help but applaud," and expressed emotion during a moment where a rally lasted a whopping 117 times, saying, "My throat is cracking, so imagine how hard it must be for the two athletes. It took 24 years to reclaim the gold medal." Watching the 'piggyback ceremony' held after the match, commentator Chae Yoo-jung conveyed her sincere heart, saying, "I watched the difficult process alongside them during their athlete days, and seeing them win the gold medal like this makes my heart swell. You worked so hard, and congratulations."

#Weightlifting #'The present, hope, and future of South Korean weightlifting' Park Hye-jeong's valuable silver medal

In weightlifting, Park Hye-jeong won the silver medal in the women's +86kg category. Lifting a total of 300kg in snatch and clean and jerk, Park Hye-jeong, who also set a Korean record, reached the podium in this tournament following Hangzhou, recording medals in two consecutive tournaments. MBC caster Ko Kang-yong raised expectations by introducing Park Hye-jeong from her entrance, saying, "South Korea's weightlifting fairy Park Hye-jeong is entering. She is the present, hope, and future of Korean weightlifting." He then evaluated her first attempt in the snatch, saying, "Applause comes naturally at her flawless movement," and shouted when the silver medal was confirmed, "She brought home a proud silver medal while setting a Korean record." Commentator Yeom Dong-cheol also shared the joy, saying, "She used her strength calmly but powerfully. Congratulations on Korea's first medal in weightlifting at this tournament."

In the same event, 'newcomer' Jeon Hui-su also broke her personal best record of 248kg to finish 5th overall. Caster Ko Kang-yong encouraged Jeon Hui-su, who set a personal best on her debut stage, saying, “Jeon Hui-su is the one who lifted the most weight in her first competition. She did so well.” Commentator Yeom Dong-cheol added unsparing support, stating, “As she is an athlete on an upward trend, I look forward to her future even more.”

#Women's Football #Hope left despite failing to reach the first final in history

In the women's football semifinals, South Korea fought with all their might against their arch-rival Japan, but unfortunately lost, falling at the threshold of reaching their first-ever final. Caster Kim Sung-joo, who moved to the football commentary booth following the badminton coverage, showed veteran chemistry with commentator Seo Hyung-wook, focusing on the players' refusal to give up throughout the match. Caster Kim Sung-joo commented, “Finishing the first half 0-0 against a powerhouse like Japan is a result of our players' fighting spirit,” and added, “The way they threw their bodies into the game until the end was impressive. The discovery of new players makes me look forward to the next competition even more.” Commentator Seo Hyung-wook offered encouragement, saying, “While the conceded goal was regrettable, they showed organized stability even within the cautious management of the first half. If they use today's match as a textbook to prepare well for the upcoming World Cup, they can be reborn as a stronger team.”

#Diving X Handball: The challenges of the Taeguk Warriors shine until the end

In diving, Kim Na-hyun finished 7th and Moon Na-yoon finished 8th in the women's 10m platform. In the men's 3m springboard, Kim Young-taek narrowly missed a medal by finishing 4th, while Shin Jeong-hwi recorded 7th place. MBC casters Kim Cho-rong and commentator Kim Hyeon-suk calmly analyzed the athletes' performances, noting the growth of Korean diving shown in this competition. In particular, Caster Kim Cho-rong applauded the athletes, saying, “They are showing a truly great performance in this Asian Games.”

In men's handball, the team showed fighting spirit until the very end in the bronze medal match against Japan. MBC caster No Jae-yeong conveyed the tension of the tight match, saying, “As expected of a Korea-Japan match in a bronze medal decider, it is not easy,” and after the match ended, encouraged the players' fighting spirit, saying, “South Korea is doing its best until the very end. They showed a wonderful performance.” Commentator Yoon Hyun-kyung also offered encouragement while noting the significance of this competition, saying, “They played a competition where they could grow significantly during the generational shift. There are many young players, so they will grow even more in the future.”

As such, on the 10th day of the competition, the joys and sorrows of South Korean athletes continued, including An Se-young's historic second consecutive title, Baek Ha-na and Lee So-hee's women's doubles gold medal for the first time in 24 years, Park Hye-jeong's silver medal, and the precious challenge of the women's football team. MBC accompanied the decisive moments of the Taeguk Warriors, recording 1st place in viewership for major matches with a commentary team possessing expertise in each sport and vivid on-site broadcasting.

◆ At a Glance

· Publishing Institution: MBC

· Category: Aichi-Nagoya 2026 Asian Games

· Distribution: September 30, 08:10

Source: MBC Press Release

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