Raffiner Selects THE BOYZ's Kevin as First Ambassador... Collaboration for Single Album MD

Lifestyle fragrance brand Raffiner has selected THE BOYZ member Kevin as the brand's first official ambassador. As part of this partnership, they are conducting an official MD collaboration for Kevin's first single album 'FREECHILD', featuring a 50mL perfume that embodies the album's message as the main product.

In this collaboration, Kevin personally selected the 'Metal Tulip' scent. He explained, "I felt a raw, naked sensation from the metallic note felt when I first sprayed it," adding, "I thought this was just like the child itself that FREECHILD speaks of." This attempt to expand the auditory medium of music into the olfactory experience of fragrance is interpreted as an intention to convey the artist's worldview to fans in a three-dimensional way.

In addition to the perfume, the official MD, consisting of T-shirts, hats, and postcards, will be released alongside the album on September 2. Raffiner stated that they pursued this collaboration because the brand's pursued sense of fragrance aligns with the artist's artistic direction.