Raffiner Appoints THE BOYZ's Kevin as Ambassador... Collaboration with First Single Album Perfume

Lifestyle fragrance brand Raffiner has selected THE BOYZ member Kevin as the brand's first official ambassador. This partnership is an official MD collaboration proceeding in conjunction with the release of Kevin's first single album 'FREECHILD', a project that reinterprets the album's message through fragrance.

The core of the collaboration, a 50mL perfume, consists of the 'Metal Tulip' scent personally selected by Kevin. Kevin explained, "When I first sprayed it, I felt a raw sensation from the metallic notes, which resembles the innocence of a child that the album aims for," adding, "I got the impression that the fragrance notes themselves were created specifically for this album." This attempt to expand the auditory element of music into the sense of smell is expected to provide fans with a new sensory experience to remember the album.

In addition to the perfume, the official MD lineup, which includes T-shirts, hats, and postcards, will be released simultaneously with the album release on September 2. Raffiner stated that they pursued this collaboration because the brand's pursued value of fragrance aligns with Kevin's artistic direction.