SBS 'I Will Do Anything for You - The Secretary' Ranks No. 1 in Netflix Variety Shows from First Broadcast... Digital Clips Surpass 7 Million Views
The new season of SBS's 'I Will Do Anything for You - The Secretary' achieved massive success across TV, OTT…
SBS 'I Will Do Anything for You - The Secretary' (hereafter 'The Secretary') has recorded a triple hit spanning TV, OTT, and digital platforms from its new season's first broadcast.
Having premiered on the 28th, 'The Secretary' settled into the top tier, ranking 2nd overall in Netflix's 'Today's Top 10 Series in Korea' and 1st among variety programs. The online response is also intense. Within just two days of broadcasting, the cumulative views of clips on major digital platforms surpassed 7 million, proving its explosive topicality.
Popularity Proven by Ratings
The first broadcast recorded a 2049 target viewership rating of 1.7% and a peak minute rating of 4.4%. In particular, the 2049 rating more than doubled compared to the final episode of the previous season, reflecting high interest from viewers. The deepened 'service chemistry' between Lee Seo Jin and Kim Kwang Kyu, combined with the honest charm of the first 'my star' BIBI, provided diverse entertainment.
In the broadcast airing on Friday, September 4, actor Cha Tae-hyun will appear. Cha Tae-hyun has foreshadowed being the first to receive part-time wages in 'The Secretary,' and Lee Seo Jin and Kim Kwang Kyu are set to provide close care, such as serving barley tea and acting as guides at the performance venue for Cha Tae-hyun. Additionally, expectations are rising as lottery winning episodes and a surprise appearance by Jang Hyuk have been teased.
| Item | Content |
|---|---|
| Program | I Will Do Anything for You - The Secretary |
| Broadcast | Every Friday at 11:10 PM |
| Cast | Lee Seo Jin, Kim Kwang Kyu, BIBI (Episode 1) |
| Key Achievements | No. 1 in Netflix Variety, Clip views surpass 7 million |
Source: SBS Press Release
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