SBS 'I Will Do Anything for You - The Secretary' Sees 2049 Ratings Surge More Than Twice Since New Season Premiere

The SBS variety program 'I Will Do Anything for You - The Secretary' (hereafter 'The Secretary') signaled a smooth start by recording an upward trend in viewership ratings from the first broadcast of its new season. The episode of 'The Secretary' aired on the 28th recorded a 3.7% viewership rating in the metropolitan area, and the 2049 target rating, an indicator of topicality, jumped more than twice compared to the final episode of the previous season. The peak rating per minute soared to 4.4%.

Meeting the first 'my star', BIBI

Singer BIBI appeared as the first 'my star' of this season. Lee Seo Jin and Kim Kwang Kyu carried out the mission of assisting BIBI with her Waterbomb Festival performance schedule. During this process, when Lee Seo Jin did not recognize BIBI's hit song 'Bam Yang Gang', BIBI drew laughter with her honest wit, saying, "I feel like he's a bit annoying." Additionally, ahead of the performance, BIBI revealed her firm philosophy that she "must earn her money," and unlike her nervous appearance behind the scenes, she delivered an overwhelming performance on the main stage, drawing admiration from Kim Kwang Kyu.

An endless debate over the origin of university names

After completing the Waterbomb schedule, a verbal battle ensued between Lee Seo Jin and BIBI regarding the origins of university names. BIBI presented unique claims about the origins of the names Inha University and Ajou University, leading to a debate as Lee Seo Jin refuted them. The two even attempted to fact-check by calling Kim GuRa and Ji Suk-jin directly. At the end of the broadcast, actor Cha Tae-hyun was teased as the next 'my star', raising expectations.

Source: SBS Press Release

Special Times is striving to deliver faster and more diverse news to readers with the help of AI technology.