Seongsudong Gorilla Reveals October Seongsu Pop-up List

Seongsudong Gorilla has revealed a list of pop-up stores and cultural events held in the Seongsu-dong area in October 2026. The schedule includes various fields, ranging from events hosted by Seongdong-gu Office to K-pop character pop-ups and animation exhibitions.

TWS will present related spaces, content, and character goods to celebrate the launch of their official character Tuwimi. Pop-ups featuring ENHYPEN's Enchin, (I-dle) YUQI's Kkigi, and KickFlip's Kickdungsseu are also prepared for October. Sweet Agent, a collaboration between LOTTE WELLFOOD and a Gyeongsangnam-do regional content company, reinterprets chocolate and ice cream brands through characters, games, and goods, and operates visitor-participatory missions.

The 2026 Creative×Seongsu, hosted by Seongdong-gu Office, begins on October 5. Programs by field such as Seongsu Art Fair, Play Seongsu, Music Seongsu, Fashion Seongsu, Beauty Seongsu, Film Seongsu, and Webtoon Seongsu, along with food and beverage pop-ups and local experiential events, are scheduled to take place. The list also includes the "King-bad-neun Store" introducing Daejeon brands, and the "Soso Brewery Market" featuring breweries from Goseong, Gangjin, and Naju.

Regarding animation-related events, there is an immersive Crayon Shin-chan exhibition starting on October 17. Visitors can explore the work's worldview through sculptures and media art and perform missions with the characters. Nep Festa, an offline event for NAVER Plus Membership members, will feature performances by SILICA GEL, LUCY, and Kwon Jin-ah, along with booths for beauty, food, and lifestyle brands. The Seoul International Garden Show is scheduled to conclude on October 27.

As idol characters, regional brands, performances, and exhibitions are all included in the month's schedule, the subject matter of Seongsu-dong pop-ups is expanding beyond mere product introductions into experiential content. Monthly Pop-up BOOK, published monthly by Seongsudong Gorilla, is content that organizes pop-up information in the Seongsu-dong area by field.