The Venti Releases Autumn New Menu Campaign Video with New Model Park Ji Hoon

Coffee franchise The Venti has selected singer and actor Park Ji Hoon as its brand model and presented its first campaign video. This video focuses on the message 'Even with one cup, make it substantial,' connecting Park Ji Hoon's energetic image with the characteristics of the autumn new menu.

The video shows Park Ji Hoon appearing with grapes, cross-editing the process of how he has substantially built up his career with the richness of the new menu. It then sequentially exposes two types of autumn new menu items utilizing grapes and corn, emphasizing the intuitive characteristics of the products. This is interpreted as a strategic move to strengthen brand identity by utilizing the model's public recognition.

The video will be released sequentially through various digital channels such as TV, YouTube, and Instagram. Starting with this campaign, The Venti plans to continue marketing activities to expand touchpoints with consumers, such as photo card promotions for Park Ji Hoon. The autumn new menu will be available for sale at stores nationwide starting September 2.