THE VENTI holds fan event at Park Ji Hoon encore concert site

Coffee franchise THE VENTI visited the site of singer Park Ji Hoon's encore concert 'RE:FLECT', held at Jamsil Arena from September 12 to 13, to spend time communicating with the audience. This event was prepared to support the brand model Park Ji Hoon and to provide a unique brand experience to the fans who visited the concert venue.

At the scene, THE VENTI added to the heat of the performance by providing free cold brew and peach iced tea to the spectators. Additionally, limited edition photo cards containing unreleased images of Park Ji Hoon were presented to fans who followed the brand's official SNS accounts.

Beyond simple promotion, this attempt is interpreted as a strategic move to increase intimacy with the brand by strengthening the touchpoints between the model and the fandom. In the future, it is expected that they will continue to expand touchpoints with customers through online and offline linked activities utilizing the model.

A representative from THE VENTI stated, "We prepared this event to gift a special experience to the fans who visited the concert venue to support our brand model Park Ji Hoon," and added, "We plan to continue to communicate more closely with customers through various activities with Park Ji Hoon in the future."