Anua to Operate PDRN Line Pop-up Store at Olive Young N Seongsu

Global beauty brand Anua will operate a brand pop-up store at 'Olive Young N Seongsu' in Seongsu-dong, Seoul, from the 19th to the 29th. Under the theme 'PDRN Shower, Moisture that the Skin Remembers,' this event is designed to allow visitors to directly experience the brand's major product lines.

The site features various attractions, including an experience zone where products can be tested, as well as a bathtub-concept photo zone and a game zone. On the 18th, the brand model, actress Suzy, visited the site to hold a photo event celebrating the opening. The recent trend in the beauty industry, which focuses on providing brand experiences using offline spaces beyond simple product sales, is clearly evident in this pop-up store.

An Anua official stated, "We prepared this event to expand touchpoints with domestic consumers and to promote the brand's unique product strength. Centered around the PDRN line, it will be a space where customers can experience the brand from various angles."

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