Small and Medium-sized Hotel Brand Anuk Wins 2026 Brand of the Year Award

The small and medium-sized hotel brand Anuk has been selected as the winning brand in the small and medium-sized hotel franchise category at the '2026 Brand of the Year Awards' hosted by the Korea Consumer Brand Committee. This awards ceremony is an event that determines the representative brands of the year through a national consumer vote and was held on September 1 at the Shilla Hotel in Seoul.

Anuk is evaluated to have redefined accommodation facilities beyond simple resting spaces into content consumption spaces by integrating more than 21 types of content, such as music, movies, meditation, and spas, into its guest rooms. This is analyzed to be the result of combining the accommodation asset discovery capabilities of The Hue-sik with the construction expertise of Space Planning. The core driver behind this award appears to be the fact that the accommodation industry is transforming into taste-centered spaces beyond simple lodging.

Kim Jun-ha, CEO of The Hue-sik, stated, “This award is highly meaningful in that it is a result directly chosen by consumers,” adding, “The content-centered accommodation experience has led to becoming a brand trusted by users.” Jung Woo-seok, CEO of Space Planning, said, “Trust in a brand begins with a complete space,” and noted, “The structure of designing content together from the construction and branding stages led to this award.”

Anuk plans to expand its reach into the mid-scale market through future collaboration with Marriott International. Space Planning, which is in charge of construction, is also growing its business scale, recording 7th nationwide in the accommodation facility sector based on the completed amount in the 2026 construction capability evaluation.