New agency Siso Entertainment signs artist DAWN as its first talent

Siso Entertainment announced on August 27 that artist DAWN has signed an exclusive contract to become the company's first artist under the new management system led by CEO Lee Seo-gyeong.

Comprehensive management company Siso Entertainment has formalized an exclusive contract with artist DAWN alongside news of its establishment as a new legal entity. On August 27, Siso Entertainment announced the launch of its new management system led by CEO Lee Seo-gyeong, revealing that DAWN has joined as the company's first artist.

Moving beyond simple celebrity management, Siso Entertainment functions as a creative studio performing roles such as A&R, visual directing, and global management. The company plans to expand its business scope to include album and content production as well as record production for external artists, and is currently conducting outsourced projects in collaboration with experts in various fields, including producers and designers.

The company name 'Siso' embodies the will to lift artists high by balancing both sides, while also carrying the meaning of the seesaw leaf that helps those beside it to bloom. The company aims to be a space where creators can freely unfold their potential in a stable environment, operating on a philosophy that views art as a journey rather than just a result.

DAWN has recently been active while expanding his musical spectrum. Following the release of the new single 'Too Much' this past August, he proved his musical capabilities by releasing his first ambient music album, 'green house', under the name Kachi service on the 23rd.

CEO Lee Seo-gyeong expressed a commitment to fully supporting DAWN's album activities and overall creative endeavors. Lee emphasized establishing a solid foundation so that DAWN can focus entirely on music and creation, adding that the company will play the role of balancing things to allow DAWN to promote himself in his most authentic form.

Read the original (Korean)