IVE to host DDP collaboration promotion for new album with media facade and photo zones

K-pop group IVE is hosting a collaboration at Dongdaemun Design Plaza in Seoul featuring media facade screenings and photo zones ahead of their new mini-album release on the 26th. A mini-booth offering commemorative postcards will operate daily from 5:30 p.m. to 11:00 p.m. until the album launch.

The group IVE is conducting a collaboration promotion at Dongdaemun Design Plaza (DDP) in Seoul ahead of the release of their new mini-album. Following the pre-release of the title track "Looks Can Kill" on the 19th, special videos are being screened on the DDP media facade accompanied by laser and lighting effects. Photo zones featuring the members transformed into heroes and a mini-booth have also been prepared. The mini-booth will operate daily from 5:30 p.m. to 11:00 p.m. until the 26th. The new IVE mini-album "Looks Can Kill" is scheduled for release on the 26th.

DDP Media Facade Screens New Album Video

According to Starship Entertainment, IVE began the collaboration with DDP to coincide with the pre-release of the title track. At the center of the collaboration is the video screening utilizing the DDP media facade. A DDP version of the "POST CREDIT SCENE : GIRL HERO" video is being specially screened, featuring the new album's content enhanced by laser shows and lighting effects.

The agency stated that through this collaboration, they aim to provide a space where the atmosphere of the new album can be experienced, conducting a promotion that encompasses both music and content. Around the DDP area, scenes themed around the title track "Looks Can Kill" can be encountered through the media facade, lasers, and lighting. The agency explained that they have prepared a space to encounter IVE's new music and content. DDP is introduced as a representative cultural space in Seoul, and this collaboration is being held against this backdrop.

Photo Zones and Mini-Booth to Operate Until the 26th

A photo zone has been set up at DDP where visitors can see the members of IVE transformed into heroes. Visitors can take photos in a space utilizing the members' hero concept. Alongside this, a mini-booth is also in operation. According to the agency, the mini-booth will be open daily from 5:30 p.m. to 11:00 p.m. until the 26th. Anyone can visit, and those who share proof photos on SNS can receive a collaboration postcard commemorating the event.

The postcard giveaway for visitors is a participatory event held at the mini-booth. Noting that DDP is a space that anyone can visit freely, the agency stated that the collaboration was arranged so that the new album can be enjoyed in daily life. The name of IVE's fan club is DIVE. The agency explained that they also placed significance on providing special memories to DIVE through this space.

Message that "Everyone is a Protagonist and Hero in Their Own Life"

IVE's new mini-album "Looks Can Kill" will be released on the 26th. The agency stated that the album presents a new image of a hero unique to IVE through the expansion of its music and worldview. The message conveyed by the album is that "everyone can be a protagonist and a hero in their own life." The title track "Looks Can Kill" was released on the 19th prior to the album release.

The members' participation in the song production was also included in the album production process. REI participated in writing the lyrics for the title track, while GAEUL and LIZ were credited with work on the B-side tracks. Domestic and international artists including Gaeko, Lil Cherry, Omega Sapien, and Zara Larsson also participated in the album. IVE is a group consisting of An Yu-jin, GAEUL, REI, Jang Won-young, LIZ, and LEESEO. The new album, including the pre-released title track, B-side contributors, and participating domestic and international artists, is set to be released on the 26th.

Seoul Metropolitan Government and Seoul Design Foundation Support Joint Promotion

In addition to Starship Entertainment and DDP, the Seoul Metropolitan Government and the Seoul Design Foundation also participated as related organizations in this collaboration. Officials from the Seoul Metropolitan Government and the Seoul Design Foundation stated that this collaboration is an attempt to provide new sights and enjoyment to citizens and tourists by combining DDP's media art content with K-POP. The two organizations said they will actively support joint promotions that link K-POP with major landmarks in Seoul in the future. They also expressed plans to promote the charm of Seoul and K-POP artists to the world.

Starship Entertainment explained that the purpose of this collaboration is to expand the touchpoints to meet the new album in a space filled with IVE's music and content, and to provide special memories to DIVE. They explained that by conducting the promotion at DDP, which anyone can visit freely, they allowed "Looks Can Kill" to be enjoyed in daily life. At DDP, the media facade video, lighting/laser effects, photo zones, and mini-booth are in operation, and visitors to the mini-booth can receive commemorative postcards by sharing proof photos on SNS.

IVE will release their new mini-album "Looks Can Kill" on the 26th. The Seoul Metropolitan Government and the Seoul Design Foundation stated they will continue to support joint promotions linking K-POP with major landmarks in Seoul.

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