KHS Agency and RBW partner to expand global K-talent opportunities

KHS Agency signed a business agreement with RBW on the 27th to combine global networks with production infrastructure. The collaboration aims to support the overseas expansion of artists, including Lee Young-ae, Hwang Jung-eum, Mamamoo, and Oh My Girl, through joint intellectual property projects.

KHS Agency has entered into a business agreement with RBW.

On the 27th, KHS Agency announced that it will collaborate with RBW, the agency for groups such as Mamamoo and Oh My Girl, alongside its own actors Lee Young-ae and Hwang Jung-eum.

The two companies plan to combine KHS Agency's global network with RBW's production infrastructure to support artists' overseas expansion and jointly plan content based on intellectual property (IP).

RBW is an entertainment company representing Mamamoo, Oh My Girl, Kwon Eun-bi, and ONEWE, and operates in various fields including music, performances, and content based on a multi-label system.

KHS Agency has previously established cooperative relationships with Cube Entertainment and KPLUS. Through this agreement, the agency will expand its business scope to include broadcasting, advertising, brand campaigns, and support for participation in overseas projects. Kang Ho-seong, CEO of KHS Agency, stated, "The total agency know-how accumulated by KHS Agency will meet RBW's artist and production capabilities to create great synergy," adding, "We will expand global business opportunities for K-talent and K-content together with leading domestic entertainment companies." An official from RBW also noted, "KHS Agency's extensive network and global capabilities will be a great strength in helping RBW artists expand their stages." The two companies plan to sequentially reveal specific joint projects in the future.

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