Kim Dong-hyun's STUNGUN pop-up store to launch at Daejeon Shinsegae
Kim Dong-hyun's official pop-up store, STUNGUN, will launch at Daejeon Shinsegae on October 26, featuring a fan meeting on November 6 and a subsequent pop-up at Shinsegae Centum City in Busan.
The STUNGUN pop-up store will open at Daejeon Shinsegae on October 26, featuring 23 merchandise items and an exercise experience zone. Kim Dong-hyun is scheduled to visit the site for a fan meeting on November 6 before the event moves to Busan on November 19.
STUNGUN, the official pop-up store of Kim Dong-hyun, is set to open at Daejeon Shinsegae on October 26. The Daejeon event will run until November 8, during which Kim Dong-hyun is scheduled to visit the site for a fan meeting on November 6. Following the Daejeon event, the pop-up store will operate at Shinsegae Centum City in Busan from November 19 to December 3.
Organized by the fan platform company Peulletji, the event consists of an exercise experience zone and a space for displaying and selling Kim Dong-hyun-related merchandise. Visitors can attempt to challenge Kim Dong-hyun's records using two types of HYROX exercise equipment. The merchandise lineup includes 23 items, such as apparel and daily necessities.
Alongside the offline event, a 3D virtual store will also be operated. The virtual space features clothing display areas, merchandise tables, and a fighter challenge, while seven types of online mini-games will be available from October 26 to November 30.
The plan is to run the online space in parallel with the offline pop-up period and maintain the 3D store even after the physical event concludes. This is viewed as an attempt to extend the short-term pop-up through an online platform. However, the press release did not specify the participation method for the fan meeting on November 6.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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