Naibi launches HREUM to distribute AI co-created music with 0% domestic commission
Naibi, led by CEO Kim Dong-hyun, has officially launched HREUM, a high-end music distributor that offers 0% commission for domestic platforms like Melon and Genie Music. The distributor also supports the distribution of AI co-created music through a curated process.
Naibi CEO Kim Dong-hyun has launched HREUM, a high-end music distributor that offers 0% commission on domestic platforms like Melon and Genie Music. The service focuses on distributing curated AI co-created music from tools such as SUNO to both domestic and global platforms including Spotify and Apple Music.
Naibi (CEO Kim Dong-hyun) announced that it has officially launched its high-end music distributor, HREUM, and opened its website (hreum.kr).
The most prominent feature of HREUM is the distribution of AI co-created music. Through HREUM, creators can release "AI co-created music" made using AI tools such as SUNO on both domestic and international platforms. This initiative aims to support creators moving forward with AI, based on the philosophy that "music has always progressed alongside new tools." However, all songs must undergo a curation process where HREUM listens to and judges them before they are delivered to platforms, and they must be tracks that allow for commercial use under the terms of service of the AI tools used.
HREUM is a music distributor founded by a team that has worked in music production and music & tech for 10 years. The company distributes the music of artists, labels, and creators utilizing AI to domestic music platforms such as Melon, Genie Music, FLO, and Bugs, as well as global platforms including Spotify and Apple Music. The name "HREUM" embodies the idea that "music is not completed the moment it is made, but the moment it reaches someone."
The distribution terms are also notable. HREUM has set the distribution commission for domestic music platforms at 0%. For overseas platforms, contracts are made with tailored conditions for each artist, as activity plans vary by individual.
Partners who have completed contracts can receive release information materials and check the progress of their releases through the HREUM Partner Portal.
“Music is alive when it flows to the public. Even if good music is made, it is not complete if it does not reach the listener,” said Naibi CEO Kim Dong-hyun. “Drawing from my experience in making music, I will work together to create paths for creators' music to flow to more people.”
Distribution inquiries can be made through the HREUM website (hreum.kr).
HREUM at a glance
High-end music distribution · AI co-created music distribution
Naibi (CEO Kim Dong-hyun)
Melon, Genie Music, FLO, Bugs — 0% distribution commission
Spotify, Apple Music, and other global music platforms — Tailored conditions per artist
AI co-created music
Music utilizing AI tools such as SUNO, curated and distributed directly by HREUM
https://hreum.kr
hello@hreum.kr
youtube.com/@HREUM · Playplay youtube.com/@playplay_
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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