88F&B selects mukbang creator Heebab to model Bisan Gukbap

Food service company 88F&B has appointed mukbang creator Heebab as the model for its Bisan Gukbap brand. Starting with the Seolleung direct management store, the brand aims to expand its pork soup business following the operations of Dambyeorak Restaurant in Gangnam.

88F&B has selected mukbang creator Heebab as the model for its soup brand Bisan Gukbap and will begin brand promotional activities.

Heebab is a creator who communicates with the public through her honest reactions, friendly wit, and the way she enjoys food. She continues her activities in the mukbang and gourmet fields, participating in Comedy TV's "The Big Eater's Table" and the SBS special documentary "The Rice."

Bisan Gukbap plans to work with Heebab to convey the charm of a hearty bowl of soup and the brand's value of providing "proper soup." The brand's goal is to provide a consistent meal every time by focusing on the basics, including the broth, the meat boiling time, the thickness of the soup, and the amount of meat.

The representative menu items include pork soup (dwaeji-gukbap), blood sausage soup (sundae-gukbap), and mixed soup (seokkeo-gukbap), which offer hearty meals with deep flavors, easy-to-enjoy broth, and generous portions of meat.

For lunch, the brand offers a "tasting set" accompanied by blood sausage and meat, while in the evening, it provides a comfortable setting for drinking with boiled pork (suyuk), blood sausage (sundae), soup with alcohol (sul-guk), and green onion squid (daepa-ojingeo). The brand aims to be a soup restaurant that people naturally visit in their daily lives, from meals to gatherings after work.

88F&B plans to expand its touchpoints with consumers by promoting the menu and brand philosophy of Bisan Gukbap alongside Heebab. With the mindset of "making even a single bowl properly," the company plans to establish itself as a brand that people remember and revisit for a long time.

88F&B is a food service company that operates the pork soup specialty brand Bisan Gukbap and Dambyeorak Restaurant, which focuses on pork. Along with Dambyeorak Restaurant, which is operating in the Gangnam area of Seoul, the company is expanding its business into the pork soup field through Bisan Gukbap. Starting with the Seolleung direct management store, Bisan Gukbap plans to gradually expand its operating regions and stores in the future.

Read the original (Korean)