Ottogi collaborates with the movie ‘Street Fighter’ to celebrate the 30th anniversary of Yeul Ramen's launch

To celebrate the 30th anniversary of the launch of Yeul Ramen, Ottogi is joining hands with the movie ‘Street Fighter’ to present limited edition packaging. This collaboration is interpreted as an intention to provide a new brand experience to consumers by combining the spicy taste of Yeul Ramen with the dynamic images of the characters ‘Ryu’ and ‘Ken’ from the movie.

The limited edition packaging is scheduled to be sold sequentially through nationwide distribution channels starting from the end of September. Character designs have been applied to the front of the package, and a QR code for event participation has been inserted. Ottogi explained, “We wanted to provide a different kind of fun by combining the intense charm of Yeul Ramen with the dynamism of Street Fighter.”

Ottogi will conduct simultaneous online and offline promotions to promote this collaboration. An experiential pop-up zone will be prepared at LOTTE CINEMA World Tower, and various consumer participation events, such as purchase verification events and the giveaway of movie tickets, are planned to be held. It is expected that attempts by the food industry to strengthen brand identity through marketing combined with movie content will become more active in conjunction with recent consumption trends.