From Trouble-Covering Patches to Decorative Items… ‘Bedazzling’ Beauty Trend Spreads

Recently, the ‘Bedazzling’ technique, which uses jewels or rhinestones for flamboyant decoration, is moving into the beauty sector. As maximalism, which actively expresses individuality beyond minimalism, becomes popular, there is a growing trend of consumers using their faces as canvases to express their tastes.

Amidst this flow, OOTD's ‘Star Spot Patch’ is gaining attention. While existing trouble patches focused on covering skin imperfections, this product serves as an accessory to be attached to the face, featuring colorful star-shaped designs. Under the concept of so-called ‘star-shaped ppyo-kku’ (decorating pimples), it has transformed trouble areas into styling points. This spread further as K-pop idols were seen using star-shaped patches on stage or in their daily lives.

Industry experts analyze that skincare products are evolving beyond simple functionality into a means of self-expression. As consumer tendencies to pursue both function and fun become distinct, it is expected that product lines blurring the lines between skincare and accessories will increase further in the future beauty market.

The product is based on hydrocolloid material and contains niacinamide and ceramide ingredients to provide skin care functions. OOTD CEO Choe Hye-in stated, “We are paying attention to the response where the Star Spot Patch is being accepted as a styling item beyond a simple care product,” and added, “We will continue to propose new beauty experiences that combine fun and self-expression.”

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