Discovery Releases Autumn Campaign Pictorial with Actor Byeon Woo-seok

Discovery Expedition released its 2026 autumn season campaign pictorial with brand ambassador Byeon Woo-seok on the 9th. This campaign, under the theme ‘DISCOVER MY ACTIVE WELLNESS,’ highlights the attitude of enjoying life at one's own pace and in one's own way within daily life.

In this pictorial, Byeon Woo-seok wears transitional outerwear that emphasizes lightweight properties and practicality. The main product, the ‘Lightweight Active Jacket,’ applies three-dimensional patterns to increase mobility, while the ‘Allbert Hood Down Lightweight Padding’ is designed to respond to weather with large temperature fluctuations, featuring ultra-lightweight filling and windproof functions. This product line, which emphasizes functional materials and mobility, is interpreted as targeting consumer groups who prefer practical outdoor clothing.

A representative from Discovery stated, “The ways of expressing wellness in each person's life are diverse,” and added, “Through this campaign, we intended to convey the brand's message of making daily life even more comfortable.”