Discovery Expedition launches 26FW winter campaign with Byeon Woo-seok

Discovery Expedition has released its "Discover My Active Winter with AIRWELL" campaign featuring brand ambassador Byeon Woo-seok, highlighting the lightweight Airwell Uni Wellness Down Short Jacket designed for both urban life and outdoor activities.

Discovery Expedition, operated by F&F, has released its 26FW winter season visuals featuring brand ambassador Byeon Woo-seok. The campaign, themed "Discover My Active Winter with AIRWELL," captures the moments of preparing for winter with a sophisticated atmosphere.

In the campaign, Byeon Woo-seok showcases winter styles by pairing wide pants with short padded jackets against a gray-toned background. The visuals depict scenes transitioning between urban daily life and winter outdoor activities, emphasizing the outerwear's ability to adapt to various situations with a single piece.

The main product is the "Airwell Uni Wellness Down Short Jacket." It features an ultra-lightweight Airwell structure that eliminates down bags to reduce weight while maintaining volume. The product is designed for winter environments using ultra-low denier fabric, European duck down, and water-repellent and windproof functions. As the outerwear market has recently been shifting toward prioritizing both functionality and wearability, this campaign appears to reflect that trend.

Kim Tae-yeong, director of the Discovery marketing division, stated, "With ambassador Byeon Woo-seok, we are able to present this season's most carefully crafted winter down jacket lineup that embodies lightweight functionality." He explained, "The Airwell Uni Wellness Down Short Jacket is a product that maintains volume while reducing weight."

Read the original (Korean)