Duvetica Unveils 26FW Autumn Campaign with Actress Kim Ji-won

Italian lifestyle brand Duvetica has presented its 26FW season collection campaign in collaboration with actress Kim Ji-won. This pictorial focused on capturing the relaxed daily life that the brand pursues, set against the warm and elegant atmosphere unique to autumn.

In the released campaign, Kim Ji-won showcased luxurious styling by wearing transitional outerwear such as the 'Atrani', which features a prominent quilted collar neck, and the 'Lianori Mid', which emphasizes the waistline. The brand explained that this collection well captures the characteristics of transitional clothing through light silhouettes and soft colors.

Industry experts evaluate that this campaign will strengthen the brand's premium image while effectively imprinting the brand identity on consumers at the beginning of the season by utilizing the public recognition of actress Kim Ji-won. Starting from this season, Duvetica is expected to solidify its position as a lifestyle brand that encompasses both daily life and travel.

Kim Tae-young, Director of the Duvetica Marketing Division, stated, "This campaign captures the charm of transitional outerwear with light silhouettes and a soft color palette," adding, "Ambassador Kim Ji-won has further elevated the luxurious mood of the products with her unique elegant atmosphere."