'Horror House' Joint Pop-up Featuring 13 Female-oriented Webtoons to Open at AK Hongdae on September 15

Mofun, a company that plans and operates IP-based goods, pop-up stores, and collaboration cafes, will hold 'Horror House,' a joint pop-up store that gathers 13 female-oriented webtoon works currently being presented through different publishers and serialization platforms, in one place.

This pop-up is characterized by reinterpreting 13 female-oriented webtoon works, which meet readers through different publishers and serialization platforms, under the single theme of 'Horror House,' and will showcase character illustrations for each work newly drawn with a horror theme along with various matching goods.

In particular, it differentiates itself from existing webtoon pop-ups by grouping works from different publishers and serialization platforms into a single theme. Generally, webtoon pop-ups are conducted around a single work, or even when using multiple works, they are often composed around works from the same platform. On the other hand, 'Horror House' was planned as a joint pop-up that connects different works through a common theme and visual concept, allowing various fans to enjoy them together across the boundaries of individual works. Another feature of this event is that the characters and worlds of different works are newly reinterpreted within the single concept of 'Horror House.'

The event venue is also designed with spaces and booths that match the 'Horror House' concept to increase immersion in the theme. The goods range from items familiar to fans, such as photo cards and acrylic stands, to items that utilize the horror theme, such as tin cases and paper incense.

Mofun stated, "'Horror House' is a joint pop-up that presents different works in a new way by connecting them through a single theme, and we plan to provide fans with new content experiences by regularly presenting joint pop-ups that reinterpret various IPs into a single concept two to three times a year."

'Horror House' will take place from September 15, 2026, to October 1, 2026, on the 2nd floor of AK Hongdae. Detailed information about the event and participating works can be found through Mofun's official X (formerly Twitter) account.

Mofun is a company that plans, produces, and distributes licensed products based on various IPs such as webtoons, games, animations, and novels, and plans and operates IP-themed cafes, stores, offline pop-ups, and collaboration cafes. For IP holders, they also perform IP-related agency work such as producing and operating domestic and international online stores, planning and operating offline events, and planning, designing, and producing goods. Mofun Collaboration Cafe operates in AK Plaza Hongdae and Seogyo branches, and sells licensed products through domestic and international online stores and partner shops. They collaborate with various IP holders such as Nexon, Shift Up, Happy Elements, and Crypton Future Media to provide products and offline experiences tailored to the IPs.

Mofun Collaboration X official account: https://x.com/mofun_collabo1

◆ At a Glance

· Issuing Institution: Mofun

· Category: Animation, Publishing, Mofun

· Distribution: September 15, 2026, 2:00 PM

Source: Mofun Press Release (Newswire)

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