JBL to host 80th anniversary exhibition in Samseong-dong

JBL will host the JBL Playback Gallery exhibition at Project Space Line in Samseong-dong from October 24 to October 31. The event features a special 80th-anniversary logo designed by DAWN and includes music talks with DJ Soulscape.

JBL, a lifestyle audio brand and a subsidiary of HARMAN, a subsidiary of Samsung Electronics, is celebrating 80 years of sound history by hosting the JBL Playback Gallery exhibition in Korea and showcasing special collaborations with artists.

Global project 'JBL Playback Gallery' celebrating 80 years of JBL sound

JBL will hold the JBL Playback Gallery exhibition to commemorate its 80th anniversary at Project Space Line in Samseong-dong, Seoul, from Saturday, October 24, to Saturday, October 31.

The JBL Playback Gallery is a special project touring major global cities to celebrate the 80th anniversary of JBL, designed to introduce and allow visitors to experience the history of JBL sound and the products that have represented different eras.

The exhibition will be conducted through docent commentary and demonstrations, allowing visitors to view videos and photos of JBL's 80-year history and innovation, while encountering legacy products and the latest models in person.

JBL heritage and sound experienced through collaboration with Korean artists

For this domestic exhibition, JBL has collaborated with musician and visual creator DAWN to present a newly designed 80th-anniversary logo artwork.

DAWN, who has presented an original style spanning music and visual art, reinterpreted the logo for the JBL 80th anniversary campaign, '80 Years Powering Voices,' using Korean formative language. The artwork utilizes colors inspired by traditional Korean patterns, bronze bells, and the Dancheong of traditional architecture. The repetition and symmetry of the traditional patterns express the rhythm and structure of music, while the bronze bells use their unique materiality to express the history and time accumulated by JBL over 80 years. Additionally, the colors of Dancheong are modernly reconstructed to harmoniously connect traditional aesthetics with the modern brand image.

The special logo completed through DAWN's reinterpretation will be used as the signature visual for the domestic exhibition, and eco-bags featuring the collaborative logo will be released as limited edition goods.

Furthermore, during the exhibition period, JBL will host 'JBL Music Talk' with DJ and producer/music curator DJ Soulscape to provide a deeper experience of the brand's history and sound.

JBL Music Talk will be held twice, on Saturday, October 24, and Friday, October 30, from 5:00 PM to 6:00 PM, providing a time to experience JBL's 80-year history and sound through music recommended by DJ Soulscape. Participants can listen to LPs of music recommended by DJ Soulscape using the JBL 80th anniversary edition JBL L100 Classic 80, experiencing JBL's signature sound. Participants will also be given opportunities to view the exhibition and receive limited edition goods.

“It is meaningful to share the journey of JBL, which has been with music for 80 years, through this exhibition and to celebrate the 80th anniversary together,” said DJ Soulscape. “I want to share the journey of sound that JBL has created over the past 80 years more vividly with the audience through music.”

Carole Campbell, an executive in charge of JBL brand promotion, said, “Artist DAWN has uniquely embodied the values of bold creativity and individual self-expression that JBL has maintained for 80 years through unique Korean formative beauty. This artwork, which harmoniously contains the refined rhythm of traditional patterns, the rich colors of Dancheong, and the depth of time symbolized by bronze bells, naturally connects the legacy of JBL that has captivated ears worldwide for 80 years with the traditions of K-culture that are currently capturing hearts globally. It also elegantly demonstrates the brand's vision to more powerfully expand various voices that span eras and generations.” She added, “I am very pleased to decorate the climax of the JBL Playback Gallery project with young Korean artists such as DJ Soulscape, who has introduced the history and deep sound of the JBL brand.”

JBL has prepared various events so that visitors to the exhibition can experience the brand's 80th anniversary in diverse ways. Various participation programs, such as exhibition tours via Naver Reservation, on-site stamp tours, and SNS authentication events, will be operated, with participating visitors receiving JBL 80th anniversary commemorative goods and prizes.

The JBL 80th anniversary special exhibition, JBL Playback Gallery, operates from 11:00 AM to 7:00 PM. On the final day, Saturday, October 31, it will operate until 6:00 PM.

Detailed information regarding reservation for viewing the JBL 80th anniversary special exhibition and application for JBL Music Talk can be found through the JBL Korea Instagram (@JBLKOREA).

For 80 years, JBL has been present for music, lifestyle, gaming, sports, and the most wonderful moments of life. JBL provides an enhanced listening experience through excellent audio quality and product designs that encourage personality and self-expression. Based on unparalleled professional capabilities and industry-leading innovation, JBL has brilliantly embodied the passion and talent of engineers and designers worldwide with a strong vision for the future. JBL Pro Sound is a leading technology used in major pop culture events, and the JBL brand serves as a partner to the world's top experts in music, sports, and e-sports.

HARMAN is a global leader in lifestyle audio and automotive technology. HARMAN creates intelligent experiences that enrich people's lives anywhere, from roads to homes to performance venues. Iconic audio brands under HARMAN, including JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, and Marantz, provide premium sound to consumers and audio/visual professionals worldwide. Additionally, more than 50 million vehicles worldwide provide safer, smarter, and more intuitive in-car experiences through HARMAN technology. HARMAN is a 100% subsidiary of Samsung Electronics and employs approximately 26,000 people worldwide.

Read the original (Korean)