JUVIS wins Fashion & Beauty Grand Prize at ‘ICT AWARD KOREA 2026’ with digital campaign featuring Kang So-ra

JUVIS Diet has received an award at an ICT field awards ceremony for its digital campaign conducted with actress Kang So-ra. JUVIS Diet announced on the 28th that the ‘JUVIS × Kang So-ra Digital Performance Campaign’ was named the Platinum Prize, or Grand Prize in the category, for the Fashion & Beauty field in the Digital Performance division at the ‘ICT AWARD KOREA 2026’ held on the 26th.

Now in its 23rd year, ICT AWARD KOREA is an event that selects excellent projects across all digital services, including web and apps. Among 211 submitted services, 70 services were determined as winners across 16 fields in 9 categories and 6 divisions through judging by representatives from industry, academia, and research.

The campaign that received the award this time focused on expanding the brand image as one that builds healthy lifestyle habits and self-care routines together, instead of focusing on the simplistic result of weight loss. By casting Kang So-ra, who has a strong image of self-management, as the model and placing the message ‘the process of loving my future self more’ at the forefront of the campaign, it was an approach different in tone from the existing method of highlighting dramatic weight loss achievements.

The campaign is characterized by operating content by dividing the consumer journey into stages, from brand awareness to inquiries and consultations. In the early stages, it focused on empathy and message delivery, and when interest led to the inquiry stage, it placed different materials at each touchpoint, such as delivering specific service features. The online landing page was also reorganized to follow the flow from awareness to trust and action, placing weight loss data, physical measurement items, and actual user cases, while adding a simple inquiry function.

It was also notable that the materials and messages were differentiated according to user behavior and content consumption characteristics by media, and the content was continuously refined by reflecting performance data. It is interpreted that the campaign received high evaluations in the judging because it linked brand strategy, content, landing pages, and media operation into a single flow to lead to practical results.

A representative from JUVIS Diet said, “This award is a result of recognition for the efforts JUVIS has made to transform beyond a brand that simply talks about weight loss results into a brand that helps customers create healthier lifestyle habits and self-care routines. Moving forward, we will continue to provide more convenient and differentiated weight management experiences to customers based on accumulated data and digital technology.”