LOUIS QUATORZE presents 26FW LECLAT with Keyveatz... Online Special Exhibition on the 23rd
French heritage brand LOUIS QUATORZE has selected AOMG's first girl crew, Keyveatz, as its brand muses and will showcase a new brand charm through its 26FW collection. The collaboration focuses on the LECLAT collection, aiming to communicate with younger consumers by blending French sensibility with Keyveatz's unique style.
French heritage brand LOUIS QUATORZE has selected AOMG's first girl crew Keyveatz as its brand muses and will showcase the brand's new charm through the 26FW collection.
Through this collaboration, LOUIS QUATORZE intends to interpret the brand's unique French sensibility from a modern perspective and propose a new brand image that harmonizes with Keyveatz's unique style. In particular, it plans to strengthen communication with young consumers by presenting sensory styling centered on the 26FW LECLAT collection.
The LECLAT collection, a notable collection this season, has expanded the range of design and style by utilizing various materials such as suede and nylon, as well as leather with a light and soft touch. Centered on black and brown colors, it consists of various forms including hobo bags, crossbody bags, and shoulder bags, allowing for wide use from everyday styling to sensory autumn/winter looks.
The LECLAT collection is characterized by visually expressing the brand's identity through the 'LECLAT symbol,' where restrained curves and straight lines harmonize. It reinterprets the heritage of LOUIS QUATORZE with a modern sense, completing a simple yet sophisticated design by adding minimal silhouettes and refined metal decorations.
The selected brand muses, Keyveatz, are a crew that presents an original hip-hop style based on subculture and underground culture. They are building their own color with musical attempts that are not bound by the framework of existing genres and their unique style. LOUIS QUATORZE plans to connect the free and sensory atmosphere of Keyveatz with the collection to deliver the brand's French heritage with a more contemporary sense.
On the 15th, Keyveatz successfully concluded the fan live performance 'Keyveatz, LIVE ‘CREW A1’' to celebrate the release of their first mixtape 'Mixtape : A1ㄱ' at Hyundai Card Understage in Yongsan District, Seoul.
Collaborative content between LOUIS QUATORZE and Keyveatz will see group and individual images released sequentially through the official SNS channels of both companies starting from the 16th. Following this, on the 23rd, a special exhibition for Keyveatz will be held on the official LOUIS QUATORZE online site to introduce major products including the 26FW LECLAT collection.
With this collaboration, LOUIS QUATORZE plans to expand cultural communication encompassing fashion and music, and deliver the brand's charm to various consumer groups by adding a new sense to its unique French heritage.
Creation L (CEO Jo Gwang-hun), which spun off from Taejin International in 2021, is a fashion specialist company developing various fashion brands including the French origin brand 'LOUIS QUATORZE'. 'LOUIS QUATORZE' is a French heritage brand established in Versailles, France, in 1980 by artisan Paul Barrate, presenting leather products and fashion accessories based on craftsmanship and modern design sense. Additionally, it established and sponsors the Taejin Cultural Foundation and operates various exhibitions, performances, and educational programs through the Platform-L Contemporary Art Center in Nonhyeon-dong, Seoul.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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