Maeil Dairies to hold Selex Chuseok special broadcast on Hyundai Home Shopping’s ‘Wang Talk’ on the 12th

Maeil Dairies will conduct a special broadcast for ‘Selex Protein Lacto-Free Plus’ through Hyundai Home Shopping's representative program ‘Wang Young-eun's Talk Together’ for 60 minutes starting from 8:20 AM on the 12th. This broadcast will present exclusive configurations, including the main muscle strength protein product and protein drink gift sets.

The product uses ‘low-molecular whey protein hydrolysate,’ which has been recognized by the Ministry of Food and Drug Safety for its functionality in improving muscle strength, as its core ingredient. According to the results of human application tests conducted at Chung-Ang University Hospital, the group that consumed this ingredient showed a 6.8% increase in thigh muscle strength and a 20.7% increase in agility compared to the control group. As the importance of managing actual muscle strength, rather than just muscle mass, grows with the entry into an aging society, marketing featuring functional materials with scientific evidence is expected to be persuasive to consumers.

A Maeil Dairies official stated, “Beyond simply increasing muscle mass, managing the muscle strength needed in daily life is the key to a healthy daily routine. Through this broadcast, we hope you will gift sincere hearts to your parents and family.” The product uses isolated whey protein with lactose removed, and essential nutrients such as calcium and vitamin D are balanced in the formulation.

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