OOTD Beauty's Star and Heart Spot Patches to be Available in Daiso Stores Nationwide
OOTD Beauty is expanding its brand presence by launching its popular Star and Heart Spot Patches in approximately 1…
OOTD Beauty's spot patches, which became well-known after being worn by K-pop idols, will be available in Daiso stores nationwide. The products being introduced this time are two types: 'OOTD Lab Star Spot Patch' and 'OOTD Lab Heart Spot Patch'.
The Star Spot Patch consists of Green and Purple colors, which became a hot topic due to being worn by idols. The Heart Spot Patch was produced in a large pink size and a mini yellow size, targeting consumers in their 10s and 20s. Both products use hydrocolloid material to provide skin care functions and have completed skin irritation tests.
As Daiso has recently strengthened its beauty product lineup and emerged as a major consumption channel for the younger generation, this entry is interpreted as a strategy to expand brand awareness. OOTD Beauty will sell the products at approximately 1,600 stores nationwide and on Daiso Mall starting September 8.
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