From Trouble-Covering Patches to Decorating Items… OOTD's Star Spot Patch Gains Attention

Recently, the 'Bedazzling' trend, which involves elaborately decorating accessories with jewels or rhinestones, is expanding into the beauty sector. As the trend of maximalism, which emphasizes individuality beyond minimalism, grows stronger, there are increasing cases of using the face as a canvas to reveal one's personal taste.

Amidst this flow, OOTD's 'Star Spot Patch' is gaining attention. While existing trouble patches focused on covering skin imperfections, this product serves as an accessory to be attached to the face, featuring colorful star-shaped designs. In particular, K-pop idols have drawn public interest by using star-shaped patches as styling points on stage.

The product is based on hydrocolloid material and contains niacinamide and ceramide ingredients to provide trouble care functions. Moving beyond a simple tool to hide skin concerns, the method of using it as part of makeup is forming a new beauty culture in conjunction with the desire for self-expression among the younger generation.

OOTD CEO Chae Hye-in stated, "Star Spot Patch is being recognized as a styling item beyond a simple care product. As a culture spreads where consumers enjoy their skin concerns according to their tastes rather than hiding them, the utility of the product has also expanded." The industry predicts that such attempts to break the boundary between skincare and fashion accessories will establish themselves as a new trend in the future beauty market.

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