The Venti selects actor Park Ji Hoon as new brand model
Coffee franchise The Venti has appointed singer and actor Park Ji Hoon as its new brand model to promote its upcoming autumn menu.
Coffee franchise The Venti has appointed singer and actor Park Ji Hoon as its new brand model.
The Venti explained that Park Ji Hoon's bright and positive image, developed through his diverse activities as both a singer and an actor, aligns with the brand's direction of pursuing trendy emotional changes. Park Ji Hoon is an individual who is expanding his presence as an actor, appearing in the movie ‘The King's Warden’ and dramas such as ‘Weak Hero’ and ‘The Legend of Kitchen Soldier’.
With this model selection, The Venti plans to sequentially release content featuring Park Ji Hoon. A teaser video for the new autumn menu advertisement will first be presented through official Instagram and YouTube channels, and the brand campaign will begin in earnest with the release of the main video on September 1. Starting the following day, September 2, the new autumn menu will be available for sale at stores nationwide.
A representative from The Venti stated, “We expect that Park Ji Hoon's wide public appeal and bright energy will create synergy in increasing brand awareness and expanding touchpoints with consumers,” adding, “We will continue to strive to deliver new brand experiences through various content.”
While model marketing using famous celebrities has already become a common strategy in the franchise industry, the method of organizing a campaign to coincide with the launch of new menu items and the release of advertisements is interpreted as a calculation to naturally link consumer interest to the brand.
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