Discovery Expedition launches 26FW Airwell Down Short Jacket campaign with Byeon Woo-seok
Discovery Expedition, operated by F&F, has released its 2026 Fall/Winter season campaign visuals featuring brand ambassador Byeon Woo-seok.
Discovery Expedition has released campaign visuals for its 2026 Fall/Winter season featuring brand ambassador Byeon Woo-seok. The campaign highlights the Airwell Uni Wellness Down Short Jacket, which utilizes European duck down and a specialized Airwell structure to suit both urban daily life and winter outdoor activities.
Discovery Expedition, operated by F&F, announced on the 20th that it has released campaign visuals for the 2026 Fall/Winter season featuring brand ambassador actor Byeon Woo-seok.
The campaign theme is ‘Discover My Active Winter with AIRWELL.’ The pictorial captures scenes of urban daily life and preparations for winter outdoor activities. Byeon Woo-seok showcases styles matching short padded jackets with wide pants. The composition presents winter styling that encompasses both daily life and activities by placing urban and outdoor scenes together.
The main product in the pictorial is the Airwell Uni Wellness Down Short Jacket. The product features 10 denier ripstop material and an Airwell structure that eliminates the down bag, with European duck down used as filling. It is designed with three-dimensional patterns and cut lines, featuring a hood and a length that covers the hips.
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