Dong-A Pharmaceutical Selects Actor Namkoong Min as Model... Unveils 'Benachio Pro-Act' Digestive Aid Commercial

Dong-A Pharmaceutical announced on the 1st that it has selected actor Namkoong Min as the new face of the digestive aid brand 'Benachio Pro-Act' and has started a new advertising campaign. This advertisement focused on emphasizing the functional differentiation of the product, targeting the changed dietary habits of modern people.

The advertisement video intuitively explains the product's 'dual effect' through the phrase, "Once with the breakdown of carbs, proteins, and fats! Once again with stomach movement!" Benachio Pro-Act is a complex digestive aid that adds UDCA and hawthorn ingredients to herbal ingredients, developed for those who suffer from indigestion due to diets centered on flour or meat. Appointing Namkoong Min, who is Jeongpyeong for his thorough self-management, is interpreted as a strategy to highlight the professionalism of the product.

A representative from Dong-A Pharmaceutical stated, "This campaign was planned to inform consumers who worry about frequent indigestion about the characteristics of the product," and added, "We plan to continuously deliver the brand's value through various marketing activities." In the future, Dong-A Pharmaceutical plans to expand consumer touchpoints through various media such as TV and digital platforms.