Actress Kang Ye-won joins skincare brand ATENSE as co-developer, launches pop-up at The Hyundai Seoul

Actress Kang Ye-won (47) has stepped up as a co-developer for the skincare brand ATENSE. According to media reports, ATENSE officially launched on the 6th and is holding its first pop-up store at ‘The Wellness House’ on the B1 floor of The Hyundai Seoul in Yeouido, Seoul, until the 26th.

Moving beyond the role of a mere advertising model, Kang Ye-won participated in the product development process starting from the brand planning stage. It is explained that she reflected her personal skincare methods and know-how into the products. This pop-up is the first offline event organized since the brand's launch, allowing visitors to experience the products firsthand with special benefits available only during the event period.

Since the JTBC drama ‘The One and Only’ ended in 2022, Kang Ye-won has not appeared in a new acting project for approximately four years. While no news of her next acting work has been announced, she has continued her activities by appearing in YouTube content and other media; now, she is expanding her scope beyond acting by participating in the development of a beauty brand.

“ATENSE is a brand that contains the answer to the ‘skin time-reversing care’ that I have contemplated for a long time,” Kang Ye-won said. “Through this pop-up store at The Hyundai Seoul, I hope many people can apply the products themselves and vividly feel the difference in their skin on-site.”

A brand official stated, “Thanks to the high level of interest and support received immediately after the launch, we are holding the brand's first offline touchpoint at The Hyundai Seoul, the center of trends. Starting with this pop-up store, we will establish ourselves firmly as a premium brand representing the new skincare category of reverse aging.”

Read the original (Korean)