Singer XIA named National Motors ambassador to drive BMW XM Label

National Motors announced on October 20 that singer and musical actor XIA will serve as the ambassador for its BMW LUXURY CLASS, where he will drive the 748-hp BMW XM Label flagship SAV.

National Motors, an official BMW dealer, announced on October 20 that it has selected singer and musical actor XIA as the ambassador for 'BMW LUXURY CLASS National Motors.'

XIA is an artist who has showcased his unique color across music and musical stages through explosive vocal abilities, delicate expression, and intense performances. National Motors stated that his unrivaled stage presence aligns well with the identity of the BMW XM Label, which aims for both luxury and ultra-high performance.

During his ambassador activities, XIA will personally drive the BMW M flagship SAV 'XM Label,' which features a combined maximum output of 748 horsepower, to convey the true essence of the BMW luxury class.

National Motors stated that XIA, who has completed stages with his own unique style, is the optimal partner to convey the brand's value of aiming for a premium customer experience. The company added that it will further strengthen its brand competitiveness through this collaboration, which captures both his individuality and the value of the BMW luxury class.

Official BMW dealer National Motors connects BMW's values and the joy of driving to customers' daily lives. From the first moment of vehicle selection to meticulous care after delivery, the company considers the tastes and lifestyles of every individual customer. Through refined service and diverse brand experiences, National Motors aims to add depth to every journey and serve as a long-term trusted partner.

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