MLB KIDS to launch winter experiential pop-up stores at three locations

MLB KIDS will host its 'MY WINTER DEBUT' experiential pop-up stores from October 20 through December 1, rotating between Starfield Suwon, Lotte Department Store Dongtan, and Hyundai Department Store KINTEX. The tour features clothing styling, photo zones, and Saturday makeover programs with professional hair and makeup artists.

MLB KIDS, operated by F&F, is running the experiential pop-up 'MY WINTER DEBUT' for the 26FW season. The pop-up will open sequentially at three locations, starting at Starfield Suwon on October 20 and running until December 1.

The schedule for the pop-ups is October 20 to November 3 at Starfield Suwon, November 4 to November 17 at Lotte Department Store Dongtan, and November 18 to December 1 at Hyundai Department Store KINTEX. The venues will feature spaces where visitors can style outfits using short down, mid-down, and long down jackets along with shoes and hats, as well as photo zones. An application program for idol dance classes will also be conducted.

Every Saturday, an idol-concept makeover program featuring professional hair and makeup artists will be held. By combining clothing styling with beauty and dance experiences, the pop-up appears to expand the experiential scope of children's fashion pop-ups. "We planned this so that children can experience winter down products and express their own individuality," an MLB KIDS official stated.

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