Marithé François Girbaud unveils 2026 denim campaign with Youn Yuh-jung and Na Gyeong-sam
Marithé François Girbaud, the French casual brand operated by Layer, has unveiled its 2026 denim campaign featuring actor Youn Yuh-jung and stylist Na Gyeong-sam. Under the slogan “Beyond Generations, Into Denim,” the campaign presents the longtime friends’ individual approaches to denim.
Marithé François Girbaud, the French casual brand operated by Layer, has unveiled its 2026 denim campaign featuring actor Youn Yuh-jung and stylist Na Gyeong-sam, longtime friends with similar tastes.
Under the slogan “Beyond Generations, Into Denim,” the campaign draws on the brand’s denim heritage to express a connection across generations. Youn Yuh-jung and Na Gyeong-sam are its first featured pair.
Both regularly favor denim and classic styles. Each brought an individual perspective to Marithé François Girbaud’s denim, presenting styling that spans generations in a relaxed setting. Within the fashion industry, the pairing is seen as an effective way to communicate the brand’s identity.
Youn Yuh-jung wore a denim work jacket with a distinctive corduroy collar and semi-wide turn-up denim trousers, layering knitwear and a shirt. Na Gyeong-sam paired a selvedge denim trucker jacket and straight-leg denim trousers with a logo T-shirt for a classic denim look.
An interview video released alongside the campaign features the two sharing their thoughts on fashion, style and denim, showing how the sensibilities of different generations meet.
Starting with this campaign, Marithé François Girbaud plans to emphasize denim again as a core part of its heritage and continue producing content featuring people from different generations. The approach suggests an intention to use denim as a vehicle for telling the brand’s story beyond its role as a fashion trend.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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