RAINS pre-releases AW26 puffer jacket line on MUSINSA

Danish lifestyle brand RAINS has launched its AW26 puffer jacket collection on MUSINSA starting October 21, featuring a pictorial campaign with modern rock band Redoor. The new line, which includes the Sarna Puffer Jacket and Alta Bomber Puffer Jacket, will be available at RAINS official online and physical stores from October 28.

RAINS, the Danish lifestyle brand exclusively distributed by SJ Group (CEO Lee Ju-young), has pre-released its winter season puffer jacket line through MUSINSA alongside an AW26 pictorial campaign featuring global fashion media HYPEBEAST and the four-member modern rock band Redoor.

The campaign, centered on the message "Nothing changes, even when everything does," highlights an attitude of maintaining one's own rhythm despite harsh weather. The cinematic direction depicts the members of Redoor immersed in music—drinking coffee and turning music sheets—amidst environments of heavy rain, snowstorms, and strong winds, leaving a powerful impression. This visually expresses the "WeatherProof" philosophy of RAINS through a daily life that continues unshaken by changing weather.

Formed in 2020, Redoor is a four-member modern rock band that has garnered attention for music capturing the sensibilities of youth. In this collaboration, the members' individual personalities blend with the minimal design and functional details unique to RAINS to present the brand's new winter style.

The AW26 puffer jacket line featured in the campaign is characterized by RAINS' waterproof technology combined with modern silhouettes and restrained details. While offering various styles through different fits and designs, the line provides functionality to respond to the unpredictable winter weather.

The Sarna Puffer Jacket, worn by vocalist Lee Deung-dae, is a regular fit product featuring matte high-performance 3-layer waterproof fabric and internal taped seam sealing. It achieves a lightweight feel and warmth by applying chamber insulation technology and PrimaLoft insulation in a body mapping structure, completed with a sophisticated appearance through precise lines and metal hardware details.

The Alta Bomber Puffer Jacket, worn by guitarist Choi Seung-hyeon, adds RAINS' waterproof PU fabric and seamless welding technology to a classic bomber silhouette. Its baggy fit and utility pocket details provide both an urban style and practical storage functionality.

The Alta Long Puffer Cargo Jacket, worn by bassist Park Se-ung, increases winter utility and storage capacity with its long length and cargo pockets. The Alta Short Puffer Jacket, worn by drummer Joo Sang-uk, features a standout cropped fit and refined silhouette. Both products pursue a balance of functionality and design by applying RAINS' signature waterproof PU fabric and seamless welding technology.

RAINS is a global contemporary brand based in Denmark that proposes styles unaffected by weather through its waterproof capabilities. The brand develops styles combining functionality and minimal design, offering various lifestyle products ranging from outerwear to bags and footwear.

The RAINS AW26 puffer jacket line with Redoor was pre-released on MUSINSA starting October 21 and will be available from October 28 at the RAINS official online mall and RAINS stores in Starfield COEX Mall and Hanam starting October 28.

RAINS, the Danish lifestyle brand exclusively distributed by SJ Group since 2024, has been recognized since 2012 for its iconic rainwear and signature coated fabrics. Leading with "material innovation," the brand has pursued an identity as an "urban lifestyle brand" by expanding its core products to bags, clothing, and footwear that can be enjoyed regardless of the climate, and opened its first permanent domestic store in Starfield COEX in June last year.

RAINS Official Online Mall: https://brand.naver.com/rainsofficial

RAINS MUSINSA Brand Home: https://www.musinsa.com/brand/rainskorea

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