Samyang Group launches new five-episode advertisement series featuring Park Jung Min
Samyang Group has released a new corporate advertisement series titled "Making the Unbelievable Believable," which uses storytelling to explain its specialty material technologies.
Samyang Group has released a five-episode advertisement series titled "Making the Unbelievable Believable" on YouTube, Instagram, and other platforms. The campaign uses storytelling and actor Park Jung Min to explain the technological innovation behind specialty materials such as allulose, isosorbide, and surgical sutures.
Samyang Group has released its new corporate advertisement series, "Making the Unbelievable Believable." The advertisement is characterized by its easy and pleasant presentation of the technological prowess and innovation of its specialty materials.
The advertisement consists of five episodes, each focusing on a different material: allulose, isosorbide, ion exchange resin, the gene therapy delivery platform SENS, and surgical sutures. The campaign stands out for transforming complex industrial materials into images easily understood by the public by using dialogue that appears to contradict common sense to convey the characteristics of the materials. As corporate advertisements are being used as a means to show a brand's technological direction beyond simple introductions, Samyang Group appears to be strengthening its communication strategy by prioritizing storytelling.
Actor Park Jung Min returns as the model for the advertisement, following his role last year. Samyang Group stated that it determined Park Jung Min could naturally portray a sly and playful character. This advertisement has been released on Samyang Group's official YouTube channel, Instagram, SNS, portal sites, and OTT platforms.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
Comments 0
Comments are currently disabled.